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Home | Big Fish Media | Why It Wasn’t Such a Bad Winter After All

Why It Wasn’t Such a Bad Winter After All

Posted by: herb | Filed Under Big Fish Media | No comments 
2014
Apr 9

It was a harsh six months here in the Northeast. We took a pounding with a never-ending barrage of snowstorms and the freezing temps courtesy of the Polar Vortex.   But spring is here.   Finally.   It’s time for baseball and trout fishing (two of my greatest passions).

Now that the weather has lifted, I see that actually, the winter was better than I’d realized because we got a lot done for our clients—here’s just a sampling:

  • National media campaign.  Al Lewis and his writing partner Vik Khanna asked me to publicize their important work on the ineffectiveness of corporate wellness programs including the publication of their e- book Surviving Workplace Wellness.  Al and Vik make my job easier because they are so original and have so much to say on a topic that is constantly in the news cycle.  Our work began last year when we helped them get an op-ed last year in the Wall Street Journal, among others, and built on that momentum in 2014 by scoring articles and placements in Fast Company, ChiefExecutive.net, IndustryWeek. and Harvard Business Review Blog Network. Al also wrote a book with Tom Emerick and we helped them get into Fortune and placed a cover story in Workforce magazine among numerous placements.
  • Editorial development and promotion.   When we first met Scott Leonard, he had a great idea for a book about a three-year sabbatical he took from the helm of a company he founded.  We helped him develop his concept into a saleable book proposal, then steered him to a publisher.  Later, we coached him through the writing process.  The result:  The Liberated CEO came out in March, published by Wiley.  I was especially happy to see this book published because it offers such a positive message: finding life and work balance in this very stressful economy.  Now Scott’s hired us to get the word out.  So far, we’ve helped him get placed in  Entrepreneur,  ThinkAdvisor, and Upstart Business Journal, plus the nationally syndicated  Breakthrough Radio and an important show on LA-based KFWB.
  • Agenting great thought leaders.   We secured a book deal for Babson management professor, Elizabeth Thorton. Palgrave-Macmillan will publish Elizabeth’s upcoming book The Objective Leader in Winter 2015—an examination of how we can increase our objectivity by drawing upon the latest theories of mindfulness, neuroplasticity, and cognitive restructuring techniques.  It’s also great to be working with the amazing Regina Herzlinger again—who is a star at Harvard Business School.  I was Regi’s editor at McGraw-Hill and now she is back, flowing with big ideas and projects she wants to do. We’re enjoying helping her through this process so stay tuned in this space for more.

We crossed our five-year mark in January, and it’s been an incredibly rewarding experience to help so many authors.  We thank all of you who have turned to Big Fish Media for guidance during these years and look forward to working with you on future campaigns. Here’s to a sunny spring!

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