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Home | Author practices | The Power of Posting Up

The Power of Posting Up

Posted by: herb | Filed Under Author practices, Content Marketing | No comments 
2013
Jul 23

CHC_bookcoverOur clients and health care reform gurus Al Lewis and Tom Emerick (working from time-to-time with Vik Khanna) are selling books and generating buzz through a series of blog articles in major news and information sites ranging from the Wall Street Journal to Harvard Business Review to Fortune and The Health Care Blog.

What makes their content marketing so effective? First, they’re outstanding writers with an unusually sharp ability to frame an argument. Just as important, they take a clear position, they know the editorial needs of the brands where they want to be published, and they take direction from editors. All writers can all take a page out of their book.

We’re pleased we could work with them on placements that include (check them out—they’re funny and persuasive):

To learn more about Tom Emerick’s and Al Lewis’ landmark new handbook for managing (and saving) health care, Cracking Health Costs, visit their websites: http://crackinghealthcosts.com/ or http://www.dismgmt.com/cracking-health-costs.

 

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