Becoming an author can help you grow your career or business, or share a story you feel must be told. You will have new opportunities to speak and write. A book opens doors.
The problem is that writing any book is a challenge even for professional writers. Writing a good book is very hard.
I’ve seen many highly-accomplished business people humbled by the process. They may have run big corporations, led thousands of people, and started magnificent enterprises. Yet after months of toiling alone they show up at our door because they can see for themselves that, “It’s just not good enough.” Or perhaps they were turned down by agents and want to know why.
These are the clients we love to work with most. Why? Because A) they usually have strong content and ideas and B) they are high quality professionals with the great work ethic that writing a book requires.
But they just don’t know the craft. We, on the other hand, have spent our lives working on books. So it’s very satisfying to help them.
After nine years in business, we have seen many of the same challenges come up again and again. I thought it would be helpful to share insights about the kinds of writers we see and what we do to help. This applies not only to book writing but op-eds and articles too.
The Ivy Leaguer
Can they write? Of course they can. They aced their way through grad school. They’ve been writing briefs and proposals and emails all their lives. They’re used to having an audience listen to what they say. The problem is that they often send us pages of really smart stuff that reads more like an A+ term paper—not a book.
- How a ghost can help: Facts are