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Media relations

Media Interest Growing in What It Takes to Be a Liberated CEO

Posted on: June 13th, 2014 | No comments 

We were excited when Scott Leonard, author of The Liberated CEO (Wiley 2014), hired Big Fish Media to help him and his team get the word out about this intriguing book.  Over recent weeks, media coverage has been growing, with strong interest in Scott’s program for reinventing the workplace.   Among recent developments Scott appeared for a lengthy segment on the Unfinished Business radio program aired on KNX and KFWB hosted by Renee Fraser and Betsy Berkhemer-Credaire.    Financial Advisor ran a feature summarizing his three-year sabbatical and how it applies to the book; published Scott’s article, How You Can Recharge Your Entrepreneurial Batteries with a Working Sabbatical, Fast featured his piece, Everything You Need to Know to Become a Remote CEO, and Upstart Journal ran a feature, and an essay by Scott, as well.

And there’s far more coverage and interviews which you can check out on the’s in the press page.  Why do you think Scott’s message and strategies are connecting across a number of audiences?  I’ll discuss this in a future post.


Finding Facebook Friends and Fans: What Authors Need to Know About Big Changes in Facebook

Posted on: January 25th, 2014 | No comments 

Chances are once you’ve published new content to your website, you automatically update your other social media platforms to reach friends and fans: you send out a tweet, update your Pinterest and LinkedIn accounts, share on Google+, and post to Facebook. What you may not know is the new content you just posted on Facebook will not automatically appear on your friends or fans’ newsfeeds. In fact, your content will reach smaller number of fans than before. If you want to ensure reaching all your fans, it will be at a cost.

In the good old days it was a given that your posts would appear in your fans’ newsfeeds (where people spend the majority of their time) but according to Facebook, the onslaught of content has increased competition for what is limited space. Over the past six months, Facebook changed its algorithm; now, fewer fans are reading your content in their newsfeeds.

Reaction to the changes at Facebook has been mixed. The small business owners profiled in the New York Times article, “Facebook Revamps Ads to Compete With Google,” are not complaining; in fact, some have embraced the changes. But comments posted by other small business owners to an Advertising Age article (“Facebook Admits Organic Reach is Falling Short, Urges Marketers to Buy Ads,”) are far from happy. To read candid comments on the relative worth of Facebook for business owners, irrespective of the changes, read “A Social Media Marketer Assesses Facebook’s Advertising Platform” (NYT).

There is no doubt that Facebook is an important tool for authors. It’s where you can generate “Likes” for your work, comment on posts, and interact with your fans. But with these new changes, you’ll have to decide whether it’s the right social distribution channel for you. Our recommendation?

HR Magazine Features Article by Client Van Horn on the Recession and its Impact

Posted on: November 2nd, 2013 | No comments 

The October 2013 issue of HR Magazine features an article by Heldrich Center Director Dr. Carl Van Horn that draws upon the findings from his recent book, Working Scared (Or Not at All): The Lost Decade, Great Recession, and Restoring the Shattered American Dream, and distills the causes of the Great Recession and the devastation it brought about for American workers.  Big Fish Media provided editorial and media outreach services for Dr. Van Horn’s landmark book.

What Van Horn labeled the “lost decade” is characterized by several factors, including the longest recession on record, the highest unemployment in 30 years, and a drop in median family income. He identifies four forces that are driving labor-market transformations: globalization and offshoring; mergers, acquisitions, and restructuring; the transition from industrialization to a knowledge- and service-based economy; and deunionization. Van Horn explains that these forces contributed to the widespread dissatisfaction that American workers have as they try to support themselves and their families in the face of reduced benefits and decreased or nonexistent training and educational opportunities in the workplace. As the United States struggles to recover, Van Horn notes that it must “develop more aggressive pro-growth policies and devote greater effort to enlarging the nation’s economic pie rather than fighting over the best way to divide it.” Read the article online or request a print copy.