Six Steps to a More Engaging Author Website, Part 2
In our latest post, we shared three out of six steps many of the most engaging effective author websites have in common. In part two, we provide three more. I’d love to hear your ideas about what we missed! 4) Hosting a Dynamic Blog: Websites with a built in blog get 55 percent more […]
Six Steps to a More Engaging Author Website, Part 1
In a previous post, we established why authors should have their own website. An engaging author website is the gateway to multiple audiences: agents, editors, the media, readers, and reviewers, and thus, it should showcase your work and ideas and give people a sense of your personality. Setting up a website yourself or hiring an […]
Key Elements of Author Websites (post 1 of 4)
Big Fish Media has added website design to our portfolio of services. During the last six months, we have developed the official website for the legacy of C.K. Prahalad; and the website for the book Choosing Change, by Susan Goldsworthy and Walter McFarland. We’ll have more news about our planned offerings soon; along the way, we’ve been doing […]
Self-Publishing: What’s Your Motivation?
by Sarita Venkat Big Fish Media is chronicling author Susan Price in a series of posts as she navigates the world of self-publishing. We follow the choices she faces, the decisions she makes, and the challenges she encounters in all areas, including research, production, and marketing. We’ll also offer tips, resources, and insights about self-publishing. […]
How to Meet the Self-Publishing Challenge: A Case Study with Nonfiction Author Susan Price
by Sarita Venkat I just finished reading Guy Kawasaki and Shawn Welch’s book APE: Author, Publisher, Entrepreneur—How to Publish a Book. In excruciating detail, the authors take the reader through a step-by-step process on how to self-publish by (fittingly) self-publishing APE. The book is a guide and resource for authors exploring an alternate publishing route. […]
Apple, Steve Jobs, E-Book Prices and the Day New York Publishers Finally Tried to Kill Amazon.com
If you’re going to take a shot at your most formidable enemy, don’t miss. It turns out that is what happened in the Steve Jobs-Publishing Industry-E book-Collusion-Lawsuit story. And if you’re like me, I’ll bet you find the whole set of events very hard to grasp, and somehow just not that compelling to invest hours […]
The Power of Posting Up
Our clients and health care reform gurus Al Lewis and Tom Emerick (working from time-to-time with Vik Khanna) are selling books and generating buzz through a series of blog articles in major news and information sites ranging from the Wall Street Journal to Harvard Business Review to Fortune and The Health Care Blog. What makes […]
Get Publishers to “Pre-Approve” Your Manuscript Approach
Here’s a thought for nonfiction authors—particularly in service categories such as business and finance where your book was not acquired for your literary genius. While the pressure of finishing a manuscript against a deadline will always tap some level of emotional exhaustion, in our current publishing age, there is one major uncertainty you can remove […]
Refreshing Take on Networking – Focus on Values, Beliefs, and Your Authentic, Best Self
We did some editorial work for Porter Gale’s book Your Network Is Your Net Worth, published this June by Atria/Simon & Schuster. I was a fan when I was working on it, and I’m a bigger fan now that Porter has done such a masterful job of bringing this book to its fullest potential. Porter’s […]
Five Big Insights on America from Working Scared
Three of every four U.S. workers were personally affected by the Great Recession—either losing a job themselves or knowing a family member or close friend who lost a job during the period. A statistic like this might be shocking to some. But it’s a reality we need to accept. This finding—along with many others—is from […]