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Big Fish Media (formerly Schaffner Media Partners) was founded in 2008 by Herb Schaffner, a former publisher at McGraw-Hill, to help authors and thought leaders spread their ideas. We specialize in helping successful professionals—whether an academic, yoga teacher, or CEO–to develop books and content, and then connect with their audiences. Herb and his wife Laura Schenone run the company together to give personal attention to each client. We draw upon a regular, tried-and-true team of mid- and senior-career writers, publicists, and social media strategists to help us produce content, ghostwrite books, and carry out successful media campaigns.


Herb Schaffner

Herb Schaffner

is a book publishing and media professional with more than two decades experience inside the trade publishing business and as a communications strategist for public policy groups and nonprofit leaders. He was most recently a publisher of business and finance at McGraw-Hill, where he oversaw a staff of 15 and a $43 million a year division with award-winning best sellers. Prior to that, he was a senior editor at Harper Business where he acquired successful books in business, leadership, and finance. He also has worked as a press secretary on Capitol Hill , a communications and marketing director at two universities, and a speechwriter for a governor. Early on, he began at Simon & Schuster where he acquired in sports, humor, and even built a line of fly fishing classics. (Yes, he is an avid fisherman).


photo by Dan Epstein

Laura Schenone-Wnf-Mixter_MACD-13-132, 006

Laura Schenone

has many years experience as a communications pro, managing media relations, publications, branding, and social media marketing, including a senior position at a major New York City nonprofit that served 18,000 at-risk children and youth each year. In additional to her external media focus, she brings exceptional writing skills to Big Fish Media clients, honed during her years as a freelance journalist and book author.  Her own books include a James-Beard Award-winning social history of American women and food, and a memoir about her search for a long lost family recipe–which was called an “elegant masterpiece,” by Adriana Trigiani and featured on NPR, Newsweek, Entertainment Weekly, and many other places.  Her articles on food, travel, and other subjects have appeared in national magazines and newspapers.  She is a co-founding partner at Big Fish Media, and the original partner to Herb Schaffner.


photo by Joanna Eldredge Morrisey